POLIMI
Politecnico di Milano is a public scientific-technological university which trains engineers, architects and industrial designers. The University has always focused on the quality and innovation of its teaching and research, developing a fruitful relationship with business and productive world by means of experimental research and technological transfer.
Date
May 2024
Role
Art Direction, UI Design
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The Challenge
Helping Italy's first university to embark on a path of international repositioning, starting with the brand to create a solid and functional ecosystem.
The Solution
The design team I was part of led the new brand strategy, which involved several design streams. After the team brainstorming on the new branding and tone of voice I was personally involved in structuring the new digital ecosystem from the work done on information architecture, new look and feel, design system and brand declinations.
New digital ecosystem, scalable and accessible
A new brand architecture
designed to renew
brand ecosystem
and strengthen
its awarenessnes
